Fashionlines Online Magazine
Fashion & Trends People & Places Art & Design Beauty & Health Shopping About Us Editor's Note
This Season's Trends

Customize Your Style >
Chantal's Secret:>
Risks and Rewards of the Birkin Bag >
Let the Fur Fly >
Family Jewels >
LA Finds >
Ins and Outs of 2005 >
Young Parisian Chic>
Couture Snowbunny>
Haute Couture Fashion Week>
São Paulo Fashion Week >
In the Bag >
Hollywood's Hottest Shoes >
The Best RTW of Europe >
Looking for Fashion's Spring >
LA Finds Spring 05 >

Featured Designers
Vivienne Westwood >
Jenni Kayne >
Brasil Anunciação >
as four Interview >
New West Coast Designers >
Elsa Schiaparelli >
Louis Verdad >
Au Bar with Alber >
Fashion Blues >
Passing the Torch at Geoffery Beene>
The Legend of Winston>
LVMH Sells Lacroix Couture >
Spring 2005 Carol Christian Poell >
A Jeweled Passion >
Sculpture to Wear >
Coco Kliks Interview >
Alber Reaches the Summit >

Runway Report
Haute Couture - Spring '05 >
São Paulo Fashion Week >
Paris Men's Wear - Fall '05 >
Paris - Fall '05 >
Milan - Fall '05 >
NY - Fall '05 >
LA - Fall '05 >
London - Fall '05 >
SF Fashion Week >

by Timothy Hagy, Paris Editor

According to published reports, French luxury conglomerate LVMH, the parent company of Christian Lacroix Couture, is planning to sell the label to the Florida-based Falic Group. Simon Falic, CEO of the group, told Women's Wear Daily, "We are in final negotiations to acquire the entire brand."

Lacroix Couture (founded in 1987) has been a perennial money-loser in the LVMH chain, and its sale would underscore a strategic shift that has been implemented in recent years. An official at LVMH, speaking on condition of anonymity, explained to Fashionlines, "The 90s were all about acquiring labels, but now we're in an era of re-centering, refocusing on core money earners. Those labels that don't become profitable will be sold off."

For his part, Lacroix is said to be at peace with the negotiations in progress. "I am very confident, very serene" the designer explained. "I am very open-minded, and why not sell if they don't know how to manage the future of the house?"

Though consistently drawing rave reviews from the international fashion press, the Christian Lacroix label (couture, accessories, ready-to-wear and newly launched men's line) has always proved difficult to market, and the company has passed through 14 different presidents in the last 18 years. At the same time, Lacroix, who is revered as a superstar in France, continues to rack up interior design contracts: new uniforms for Air France, a new interior for the high speed train, the TGV, and most recently the interior facelift of a Hotel in the Marais district.

According to Agence France Presse, tense negotiations over the renewal of Lacroix's contract have been ongoing since last summer, conducted directly between the designer and LVMH CEO, Bernard Arnault.


Contact Us | Subscribe | Visit the fashionlines-lookonline-zoozoom forum | Fashionlines Archives | “Jewels By Christine”

© 1998-2005 All rights reserved.