The Official Brazilian Fashion Calendar was created in 1996. The goal was to unify the fashion industry of the country and strengthen, professionalize and present Brazilian designers to the world. Organizing the calendar has allowed the manufacturers and fashion designers the possibility of displaying their work in an orderly manner and the Sao Paulo Fashion WWeek is the main event of this calendar. It also embraces a project that promotes new talents - the Amni Hot Spot.
SPFW occurs every six months at the building of the Sao Paulo Biennale, designed by Oscar Niemeyer. The infra-structure and organization is not different from the most famous fashion weeks, London, Milan, Paris and New York.
Its success has generated collaborations with artistic and social projects. Great Brazilian artists like Irmaos Campana and Bia Lessa have participated with pieces of art exhibited in the building. The event presents coincides with "happenings", calling the attention to themes such as garbage recycling, AIDS prevention and the Homeless.
In seven years, SPFW has registered an incredible growth in spectators --- from 7,000 visitors in the first edition to 70,000 at the last season. The media coverage is greater than any event in Brazil, except soccer games. In 2001 it generated around 40 million US dollars in
spontaneous media, more than 2500 pages of newspapers and magazines and almost 200 hours of TV shows.