Created in 1972, Ellus has been the greatest influence in jeans wear for young Brazilians. An outsider" style since its birth, when Ellus sold hand painted T-Shirts, then selling stonewashed jeans, the brand has been known by Bohemian exuberance. Marketing was very important to give Ellus its popularity. In the 80's the brand was always ahead, pushing the limits of fashion photography. Ellus was the sponsor for the famous "Elite Look of the Year". Ellus has used models such as Cindy Crawford, Milla Jovovich, Kate Moss and Alek Wek.