Created in 1972, Ellus has been the greatest influence in jeans wear for
young Brazilians. An outsider" style since its birth, when Ellus sold hand
painted T-Shirts, then selling stonewashed jeans, the brand has been known
by Bohemian exuberance.
Marketing was very important to give Ellus its popularity. In the 80's the
brand was always ahead, pushing the limits of fashion photography. Ellus was
the sponsor for the famous "Elite Look of the Year".
Ellus has used models such as Cindy Crawford, Milla Jovovich, Kate Moss and