Wilshire Beauty ,
located in a 1935 Art Deco Streamline Moderne building on Los Angeles’ famed Miracle Mile, is the latest
Mecca for the both professional makeup artists and committed beauty customers.
For starters, the building features multiple deco elements including
geometric forms, recessed areas and decorative banding. A series of flat
curved planed leads up to the commanding vertical tower, which tops the
structure. The building was originally constructed to house the Sontag
Drug Company, one of Los Angeles’ earliest self-service style drug
stores. Sontag broke the traditional pharmacy formula of the time by
allowing customers to make selections on their own while giving a high
level of service.
Wilshire Beauty now includes a spa and a salon. All
classic spa treatments such as waxing and massages are available. Estheticians
will perform complementary Murad Mini-Facials to customers in the makeup
lounge. Complementary Green Tea Extract is also served to customers.
Complimentary cosmetic makeovers and flat iron demonstrations are performed
every day. A specialized Osmotics Cosmecuticals
esthetician offers light therapy facials with a purchase of any Osmotic
product valued at $125. Ojon 100% Palm Nut Oil Deep Hair Conditioning
Treatments are offered to customers who purchase Ojon Hair Restorative
The best and the latest beauty products are sold at Wilshire Beauty,
too many to name, but just to list a few: Aveda, Kerastase, Phyto, Phillip
B., Rene Furterer, Paul Brown Hawaii, Amino-Genesis, Dermalogica, Peter
Thomas Roth, Barielle, China Glaze, Zoya, Bambini Soul, California Baby,
Get Fresh, The Thymes, Bare Essentuals, Sparkle Babe, African Pride,
Heavy Duty and Jack Black.
Wilshire Beauty has got it right---these days, customers want service
when they buy their products, and they want a huge array of the latest
and best cosmetics. Fill a historical Deco building with great products
and great service, and you have a winning formula.
5401 Wilshire Boulevard
Los Angeles , California 90036