Iceland is a pristine wonderland. From Reykjavik to Raufarhöfn, this country, bejeweled with cobalt blue waters, massive glaciers, crystal-clear springs, active volcanoes and natural geysers is, according to many, the way earth was meant to be.

Whether hiking to a geothermally heated hot-spring, climbing a mountain range in sub-zero temperatures or elf spotting (most natives do not deny the possible existence of these mythical creatures), battling extremes and adventurous discovery are parts of daily life in Iceland. And in the face of such harsh conditions, the brand 66º North (a nod to Iceland’s latitude on the globe) came to life. Initially manufactured to safeguard Icelandic fisherman from the freezing colds of the Atlantic,  actually 65º north, now outfits everyday Icelanders, rescue teams, extreme athletes, and fashionable outdoors lovers. The beauty of these products stems from an imitable combination of unparalleled protection, comfortable construction, and flattering design. “This is high quality tested in action,” proclaims Icelandic filmmaker and company president, Joni Sighvatsson. However, the brand’s appeal is not limited to sheer utility. Just like Sharon Prince, the brand’s North American distributor, opines, “There's no reason why you can't keep warm and look hot. Icelanders understand that better than anyone." Indeed, these sensible yet chic clothes are the perfect gear to embark on a series of magical adventures. Put on a black form fitting fleece jacket and a pair of slinky insulated pants and off you go trekking across Iceland’s breathtaking landscape.

Elm Design (symbolic of the female tree of life)is a clothing company that has recently been making waves with its imaginative garments inspired by Iceland’s unique culture, art, and architecture. Originally founded in the island’s capital by a painter, a design therapist, and a textile expert, Elm Design set out to make great knit clothing for strong women. Since then, using the malleable texture of natural fibers to construct graceful garments, the dynamic trio has continued making beautiful collections. Elm Design’s poised pieces, instantly recognizable with a clever draping of luxurious fabrics, have a distinctly Nordic sensibility. Though exceptionally pleasing to the eye these outfits don’t compromise comfort in the name of embellished ostentation. Positively simple, undeniably striking; Elm’s boxy coats, loose fitted wide legged pants and voluminous circle skirts will allow you to meet Mother Nature in smashing style.

With Earth Day approaching celebrate life and nature in true Icelandic fashion, eco-friendly and chic.

66º NORTH
Artic Edge, LLC
90 Grove Street
Ridgefield, CT 06877
info@66northus.com
www.66northus.com
T 203.431.1766
F 203.431.1767

ELM DESIGN
Show-Room and Office
Laugavegur 1
101 Reykjavik, Iceland
www.elm.is
USA Representative
Mark Keller
T 248.703.1022
F 253.645.5508