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SF Fashion Week

Preen’s deconstructionist inclinations, articulated through legendary photographer Mario Testino’s lens (a beige dominated photograph of leggy blonde Nadja Auermann to be specific) spawned the label’s new collection. In concordance with Thea Bregazzi and Justin Thornton’s signature look, the procession of the new collection was anything, but streamlined and linear. To the contrary, geometric visuals, asymmetrical optic illusions, and reallocated volumes rendered the lineup experimental and innovative.

A mild and slightly moody color palette consisting of oatmeal, grey, pewter, black and light blue, punctuated by electrifying crimson jolts, helped accentuate the quirkiness of the complex constructions. Tailored for hipster intellectuals, with a penchant of intelligent wear, these creations will find enthusiastic audience with those, who like to live on the margins of life.

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