This Season's Trends
Customize Your Style
Chantal's Secret:
Risks and Rewards of the Birkin Bag
Let the Fur Fly
Family Jewels
LA Finds
Ins and Outs of 2005
Young Parisian Chic
Couture Snowbunny
Haute Couture Fashion Week
São Paulo Fashion Week
In the Bag
Hollywood's Hottest Shoes
The Best RTW of Europe
Looking for Fashion's Spring
LA Finds Spring 05
Hollywood's Hottest Shoes
The Best RTW of Europe
Couture Chameleon
It's Open Season
Crystal Swim Suits and Lingerie
Lacroix to Stay

Featured Designers
Vivienne Westwood
Jenni Kayne
Brasil Anunciação
as four Interview
New West Coast Designers
Elsa Schiaparelli
Louis Verdad
Au Bar with Alber
Fashion Blues
Passing the Torch at Geoffery Beene
The Legend of Winston
LVMH Sells Lacroix Couture
Spring 2005
A Jeweled Passion
Sculpture to Wear
Coco Kliks Interview
Alber Reaches the Summit
Carol Christian Poell
Collette Dinnigan

Runway Report
Haute Couture - Spring '06
São Paulo Fashion Week
Paris Men's Wear - Winter '06
Paris - Spring '06
Milan - Spring '06
NY - Winter '06
LA - Spring'06
London - Spring '06
SF Fashion Week

The house of St. John has been experiencing a serious restructuring from the ground up. First, were the changes in the corporate guard. Then came the announcement that the company’s instantly recognizable face Kelly Gray would be replaced by Brazilian top model Giselle Bundchen, only to be upstaged by Hollywood vixen Angelina Jolie as the new face of St. John. This, all industry insiders agreed, was a concerted and aggressive effort to acquire a greater market share by capturing a younger audience and ultimately avoid growing old with long-time customers.

The runway show unveiling St. John’s Spring 2006 collection was yet another confirmation that the brand is destined for simpler, younger and more contemporary territories. Sending out gorgeous Carmen Kaas, clad in an ivory and white Belize knit satin trim jacket – tightly belted at the waist – matched with a knit pencil skirt, the design team behind the label set a modern and chic tone. Other noteworthy pieces included elegant trench coats, a sophisticated reinterpretation of Audrey Hepburn’s Breakfast at Tiffany’s cocktail dress and a Miró inspired olive yellow and blue soft crepe caftan.

The fresh feel of the St. John new image marks a significant shift from the fashion powerhouse’s rather conservative past. Though the line is still cast in a somber color palette, consisting of traditional neutrals, navy, and black, there is nothing old-fashioned about St. John’s new look. This reinvention is indeed a perfect example of a successful facelift.


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